Email Tracking for Nonprofits and Fundraising

A nonprofit's mass emails go through a newsletter tool. Its most important emails do not: a grant application, a sponsorship proposal, a personal note to a major donor. Those are one-to-one, and open tracking helps a small team follow up on them at the right moment.

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Grant applications and foundations

After sending an application or a letter of intent, an open by the program officer, then a second open days later, often means your file is being reviewed or shared with a committee. That is the time to offer additional information, not to ask for a decision.

Sponsorship proposals

Companies take time to decide on sponsorship, and the proposal usually travels between marketing and management. Several opens over a few days suggest it is being discussed. A click on your sponsorship package tells you which level they are considering.

Major donors

For a personal note to a major donor, tracking helps with one thing above all: knowing whether the email was seen before you call. Use it to time your call, never to pressure.

Made for small teams

Most nonprofits do not have a sales team or a CRM budget. Tracking works from the inbox you already use, with nothing to set up. See how to track emails without a CRM.

Respect and transparency

Donors and partners trust you. Use tracking discreetly, never mention it, and stop if anyone asks. Our view is in should you tell people you track emails.

Conclusion

For a nonprofit, every well-timed follow-up on a grant or a sponsorship can matter more than a whole newsletter campaign. Tracking the few emails that count is a small effort with a real payoff.

Frequently asked questions

Should I use it for my newsletter?

No. Newsletter tools have their own statistics. mailcheck is made for one-to-one emails sent from your inbox.

Is there a free plan?

Yes, mailcheck is free to start, with unlimited tracking on paid plans.

Does it work with Google Workspace for Nonprofits?

Yes, it works in Gmail, including Google Workspace accounts.

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